ART CHAIN INDIA

THE REVIEW CHAIN︎


A democratic peer-support movement for visual artists in India working with all media.


View available works at #ArtChainIndia︎



MEDIA







Ching a new path

Monika Monalisa, Jun 27, 2020

“.... For Pritam Nayak, a water colour artist from the city, the closure of galleries has left him with barely any commissions. “I heard about this initiative from an artist circle and managed to sell one of my works,” says 24-year-old Nayak, whose paintings usually start from Rs 10,000. Vikas Shiyal, who shuffles between Bengaluru and his hometown Ahmedabad, says, “Out of 10 artworks that I have posted under Art Chain India, four have been sold. It’s a huge motivation for the artists,” says Shiyal.”




Affordable art is now a thing

Shikha Sethi, Jun 16, 2020

“.... Recently, ArtChainIndia (@artchainindia) has jumped into the fray, encouraging all artists selling works under Rs10,000 to post a picture of it with the hashtag #artchainindia, creating a virtual catalogue of affordable art on Instagram.”




State of the art

Mrini Devnani, Jun 19, 2020

“Historically, we have seen that artists are among the worst hit during crises like these because they cannot market or exhibit their art. Therefore, we are trying to develop a community over social media, especially for artists just starting out,” says Singh. Launched in the first week of May, the Instagram movement has over 4,500 related posts. “Social media has the power to create an online market for artists so that people can understand their work and relive their stories. We are hopeful about this change,” says Rai.”




A Chain Of Support For Artists

Team Mid-day, Jun 11, 2020

“Last month, we had reported in this page how artists Purvai Rai and Ayesha Singh started the Instagram page Art Chain India to help fellow creators sell their artworks. Now, the duo have been joined by independent curator Radha Mahendru to help the community apply for various opportunities by collating resources to guide them on creating CVs and portfolios. They will also get industry experts to offer guided reviews to the artists...”



Priya Paul and Minal Vazirani speak of significant trends and future of arts

Rahul Kumar, Jun 10, 2020

“Gallery to artist ratio’ globally, and specifically in India is very poor. This means that there is a far greater number of artists and too few galleries to showcase and represent their works. There have been initiatives that have attempted to provide greater access for arts and also democratise it.... Artchain is a platform that uses Instagram to showcase artwork images. It is not curated and this makes it truly accessible to all. Its co-founder, Ayesha Singh, is herself an established artist. In my catch-up conversation merely after two weeks of its launch...”




'Creative Quarantine' by Creative Image prompts us to make art for pleasure

Jones John, Jun 09, 2020

“Both Rai and Bhatia have been engaged in creative spaces outside the aegis of Creative Image during the lockdown period. While Rai co-founded Art Chain India with Ayesha Singh, as a peer-support movement that assists artists to sell work at this uncertain juncture and beyond, Bhatia...”




This Initiative is Helping Young artists earn amid Covid

Ketaki Desai, June 04, 2020

“The lockdown has been a difficult period for the art world. With no galleries open, artists don’t have a place to showcase their work. Young artists who are in the early stages of their careers have been hit even harder, with very few sales and commissions coming in. A new initiative...”




Demystifying art

Proma Chakraborty, May 29, 2020

“Calling this a “democratic movement”...”here is no gallery involvement, no commission and no curation. This makes it a lot more accessible and friendly for many who otherwise keep away from the art market. “It’s a space where buyers can also develop their taste since there is an array of work of different disciplines and practices...”




Founders of 'Art Chain India' Ayesha Singh, Purvai Rai's moto earn and help others earn

Bhumika Popli, May 24, 2020

“Rai further adds that this platform doesn’t charge any participating fee from the artist and the sole motive is to expand support. “Once we are pass this pandemic, we want a fellow artist to say that, ‘I was able to sustain myself in difficult times through my art,’ and not ‘I had a difficult time because I am an artist’...”




The lockdown culture guide: Of theatre, music, food, art and books

Team Indian Express, May 20, 2020

“The pledge has more than 1,000 works till date, spanning a variety of media, and is open to the public. There is no curation, no gallery representation and no commissions, with purchases handled directly between buyers and artists. Guidelines for artists interested in joining the pledge are available on Art Chain India’s website and on Instagram @artchainindia. Pledged works can be viewed under the hashtag #ArtChainIndia on social media...”





ArtChainIndia, a peer-support movement helping artists tide over the Covid crisis

Fiza Jha, May 17, 2020

“On 8 May, they launched #ArtChainIndia, an initiative to enable artists to connect with new audiences and buyers by selling their work directly on social media. What at first appears as an innocuous hashtag, #ArtChainIndia uses a pay-it-forward philosophy to activate a community of stakeholders, be it artists or those who appreciate art, to create a circle of support...”




Let's Not Break The Chain

Team Mid-day, May 13, 2020

“The past month has witnessed artists not just responding to the crisis with art, but also collaborating to help each other out. An initiative called Art Chain India, started by artists Purvai Rai and Ayesha Singh, with assistance from Pranati Kapur and Natasha Jeyasingh, among others, is doing just that...”




Here’s How The Art World Is Coping With The Covid-19 Lockdown

Ojas Kolvankar, May 7, 2020

“...a newly founded collective, Art Chain India through their peer-support policy ensures that the artist community self-sustains each other. The initiative supports budding creatives who could stop practicing and consider switching careers during such financially challenging times.”
 

DISCLAIMER

When writers ask the Art Chain India Team for images for an article, essay or any piece of writing, we direct them to the #ArtChainIndia page on Instagram. The writers select the images of the artworks they would like to include, themselves.
The screenshots used on this media page are not used to sell or promote any works or artists.They are on display here, as they were published in the article they are placed alongside.









©2020, Art Chain India. All Rights Reserved.